Lagos Creative Lab

We're not an agency.
We're a creative lab.

Where strategy is measured by the culture it shapes,and data fuels design.

Submit a Brief→See Our Experiments↓
Our Approach

The Formula

Three principles that guide every experiment in our lab.

01
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Insight-Led

Every campaign begins with deep research. We dive into data, culture, and consumer behavior to uncover the insights that others miss.

02
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Culture-Shaped

We don't just follow trends—we understand the cultural currents that drive them. Our work is designed to resonate with the moments that matter.

03
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Data-Fueled

Creativity without measurement is just art. We track, analyze, and optimize to ensure every experiment delivers measurable impact.

What We Do

Our Services

Full-spectrum creative services designed to move your brand forward.

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Brand Consulting

Strategic brand development that positions you for cultural relevance and market leadership.

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Strategic Planning

Data-driven roadmaps that turn market insights into actionable creative direction.

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Content Production

End-to-end content creation from concept to delivery across all formats and platforms.

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Influencer Marketing

Authentic partnerships with creators who move culture and drive measurable impact.

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Media Buying

Strategic media placement that maximizes reach and optimizes your advertising spend.

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Website Design

Digital experiences that convert visitors into customers through intuitive design.

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Experiential

Immersive brand experiences that create lasting emotional connections with audiences.

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Social Media

Community-building strategies that amplify your voice and foster brand loyalty.

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Public Relations

Story-driven PR that shapes narratives and builds brand equity through earned media.

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Digital Marketing

Performance marketing campaigns powered by data, creativity, and continuous optimization.

Need something custom? We love a challenge.

Let's talk about your project→
Our Partners

Top Brands in Our Lab

We've had the privilege of experimenting with some of Africa's most ambitious brands.

SALAMANCA
QUIDAX
MUNCH IT
TIGER
VISA
STARTIMES
TOLARAM
FMN
SHOPRITE
STANBIC IBTC
ORAIMO
50+
Brand Partners
200+
Campaigns Delivered
5B+
Impressions Generated
8+
Years of Experience
Case Studies

Experiments That Have Worked

Selected work that moved culture, drove results, and made our partners proud.

Case study
Salamanca

Salamanca Tequila Launch

The Challenge

Introduce a premium tequila brand to the Nigerian market, competing against established international spirits while building authentic cultural relevance.

What We Did

We developed a launch strategy rooted in Lagos nightlife culture, partnering with key tastemakers and creating experiential touchpoints that positioned Salamanca as the drink of choice for the city's creative elite.

Results

  • ✓300% above target for launch event attendance
  • ✓2.5M+ organic social impressions in first month
  • ✓Featured in 15+ lifestyle publications
  • ✓Sold out initial distribution within 6 weeks
Brand LaunchExperientialInfluencer MarketingPR
Oraimo

SpacePods Moonlight Edition x Burna Boy

The Challenge

Launch a limited-edition audio product in partnership with Afrobeats superstar Burna Boy, cutting through noise in the saturated consumer electronics market.

What We Did

We orchestrated a multi-touchpoint campaign centered on an exclusive launch event, leveraging Burna Boy's cultural cachet while creating content that showcased the product's premium positioning.

Results

  • ✓Launch event sold out in 48 hours
  • ✓10M+ social media reach across platforms
  • ✓Limited edition sold out within 2 weeks
  • ✓#1 trending topic in Nigeria on launch day
Product LaunchCelebrity PartnershipContent ProductionSocial Media
Slide 1
Multiple Brands

BBNaija | Bet9ja TVC Campaign

The Challenge

Create compelling television commercials that would resonate with Nigeria's massive BBNaija and football audiences during peak viewing periods.

What We Did

We developed a series of culturally-tuned TVC concepts that tapped into the emotional connection Nigerians have with reality TV and football, using relatable narratives and local humor.

Results

  • ✓45M+ TV impressions during campaign period
  • ✓32% increase in brand recall metrics
  • ✓Award nomination for Best TVC at LAIF Awards
  • ✓Client NPS score increased by 18 points
TVC ProductionStrategic PlanningMedia BuyingBrand Consulting
Start Your Experiment→
Beyond Campaigns

Experiences & Community

We don't just make ads—we create moments that bring people together.

2,500+
Community Members
45+
Events Hosted
30+
Brands Activated
12
Cities Reached
community◈

Brief Creative Community

A collective of creatives, strategists, and culture shapers who gather to share ideas, collaborate on projects, and push the boundaries of what's possible in African creativity.

event✦

Burna Boy x Oraimo Launch Event

An exclusive unveiling of the SpacePods Moonlight Edition, featuring a live performance, immersive brand experience, and intimate Q&A with the Grammy-winning artist.

activation◎

BBNaija Task Day Activation

A branded challenge inside Africa's biggest reality show, integrating client messaging into entertainment moments watched by millions across the continent.

activation◎

University Campus Tours

Taking brands directly to Nigeria's next generation through engaging campus activations, product sampling, and youth-focused experiences.

Join the Brief Creative Community

Connect with creatives, strategists, and culture shapers across Africa. Get early access to events and opportunities.

Get Involved→
Who We Are

About Brief

"

Built Different

Brief Creative isn't just another agency churning out campaigns. We're a lab—a space where strategy meets experimentation, where data informs intuition, and where every brief becomes an opportunity to create something that moves culture. Based in Lagos, we work with brands brave enough to stand for something.

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Culture First

We believe great work starts with understanding the cultural context it lives in.

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Data Informed

Intuition is powerful, but we back every creative decision with real insights.

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Relentlessly Creative

We push boundaries, question assumptions, and never settle for obvious.

◈Based in Lagos, Nigeria
Start a Project

Ready to Brief Us?

Tell us about your project and let's create something extraordinary together.

We'll get back to you within 24-48 hours.